Big Pharma and Digital Remote Detailing (PowerPoint PPTX)

Give marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multichannel mix and execute with excellence in foundational digital channels.

Reader Outcomes:

1. Be confident to develop a customer-centric multichannel marketing plan, selecting appropriate channels
2. Have the skills to create high quality solutions for customers in the foundational digital channels ? Website, Email, Remote Detail, IDetail, Webinar
3. Know how to optimize Google rankings and user experience
4. Be aware of and excited about opportunities in Mobile, Social Media and Content Marketing including Video
5. Be ready and able to measure Voice of the Customer and Voice of the Business KPI targets for multichannel programs.

By the end of this module you will Understand what Remote Detailing is (including the Pfizer journey),
Know what platform is currently used and what it looks like, Hear from local market colleagues currently using Remote Detailing, Know what data/analytics can be extracted, Be able to identify opportunities and types of set up relevant to their business (models), Realise what work is currently being done to support Remote Detailing, Know who to contact in terms of Remote Detailing if there is a business requirement